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Discover The Good Roll

Type of product

Substainable Brand

Land of origin

Amsterdam, Netherlands

Established in


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Every day some 270,000 trees are felled to produce toilet paper, yet still an incredible 2.3 billion people do not have access to safe, clean toilets. That’s about 32% of the world’s total population! Alarming figures if you ask us. 

So alarming, in fact, that they inspired us to develop The Good Roll. A unique concept in toilet paper that tackles both problems at once. A concept that uses 50% of net profits to support the building and improvement of sanitary facilities in developing countries through The Good Roll Foundation and our partners… All while using 100% tree-friendly recycled paper!


And to make it even more attractive, this super-soft, inexpensive, and luxurious designer roll can be delivered right to your doorstep in a colourful packaging that is sure to brighten your day.


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